The inspection shows full replacement. The carrier agrees. But the homeowner sees the first check, assumes that's the total, and patches. That lost conversion had nothing to do with the roof and everything to do with what the homeowner didn't know about the claim.
"Insurance only gave me $4,800. That's not enough for a new roof so I'm just going to patch it."
"I already deposited the check. I thought that was the final amount."
"My brother-in-law said the insurance company never pays for the whole thing."
"Nobody told me there was more money coming after the work is done."
Homeowner can't cover the deductible right now.
Planning to sell the property within the year.
Choosing to defer regardless of coverage.
Already contracted another company for a patch.
The company receives a unique referral link tied to its business. Share it with homeowners during or after the roof inspection, before the repair-or-replace decision. When a homeowner uses the link, ClaimSpeak walks them through what ACV and RCV mean, what the first check represents, what recoverable depreciation is, and how the replacement process is organized from the insurance side.
The structural split is roughly 50%. Half of the patch decisions come from the homeowner not understanding that the ACV payment isn't final and that full replacement is covered. The other half come from personal decisions unrelated to understanding. ClaimSpeak absorbs the education-gap half.
Homeowners who sign up can also build a claim file. A structured, running record of their claim that organizes every question asked, every response received, and every document uploaded into a single reference point. When the homeowner has something to look at, they stop guessing about the numbers.
Share a link after the inspection. ClaimSpeak handles the education. That's it.
Sessions from the company's referral link, engagement depth, and queries about depreciation, supplements, and recoverable depreciation.
Inspections and contracts from existing tracking. Tag for homeowners who received the ClaimSpeak link. Comparison of conversion rate and average job value between ClaimSpeak-exposed homeowners and standard leads.
ClaimSpeak provides a quarterly report. The company compares against its conversion numbers. The delta is clear because the baseline frustration is already known.
Cost: Free. No cost to the company at any point.
Term: 6 months, auto-renewing. Either party may exit with 30 days written notice.
Exclusivity: None.
Type: Referral Resource Partner Agreement.